Philip Kotler

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University.  He has been honored as one of the world’s leading marketing thinkers and has been called The Father of Modern Marketing.  He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T.

He has received honorary degrees from 22 foreign universities. He is the author of Marketing Management, first published in 1967 and now in its 16^th edition.  Kotler has published over 90 books and 170 journal articles, including Confronting Capitalism, Democracy in Decline, and Advancing the Common Good.  He has consulted IBM, Merck, GE, AT&T, Bank of America, Motorola, Ford, and others.  He has spoken all over the world and runs the World Marketing Summits.

Visit https://www.aib.world/frontline-ib/philip-kotler/ for the original video interview.