Noel Capon

Noel Capon is R.C. Kopf Professor of international Marketing, Columbia Business School, New York, Educated in England and the United States, Professor Capon holds both a B.Sc. Special, First Class Honors and Ph.D. degrees in chemistry from University College, London University, a business diploma from Manchester Business School, and MBA and Ph.D. degrees from Harvard and Columbia Business Schools, respectively.

In addition to Columbia Business School (Marketing Chair), Professor Capon served on the faculties at Harvard Business School, UCLA (Marketing Chair), INSEAD (France), and China European International Business School (CEIBS). Capon teaches on Columbia’s MBA, EMBA, and Executive Programs. Courses include Advanced Market Strategy, Strategic Sales Management, and Key/Strategic and Global Account Management.

Professor Capon has published more than 80 peer-reviewed journal articles and book chapters, and in excess of 40 books. Titles include The Marketing Mavens, Managing Marketing in the 21stCentury, Capon’s Marketing Framework, Capon’s Marketing Essentials, The Virgin Marketer, Sales Eats First, The Front-Line Sales Manager, Key Account Management and Planning, Managing Global Accounts. Local versions of Professor Capon’s books have been published in Asia Pacific, Brazil (Portuguese), China (Mandarin), Russia, Spanish Latin America (Spanish), Western Europe, Middle East. Professor Capon’s most recent book is Customers Win, Suppliers Win: Lessons from One of IBM’s Most Successful Strategic Account Managers.

Professor Capon founded and serves as board chair of Wessex Press, board chair of LunaCap Foundation, and is a longtime board member of the Strategic Account Management Association (SAMA).

Visit https://www.aib.world/frontline-ib/noel-capon/ for the original video interview.