David Griffith

David A. Griffith is Professor of Marketing, the holder of the Hallie Vanderhider Chair in Business, and Associate Director of Research of the Center for International Business Studies, in Mays Business School at Texas A&M University. In 2022, he was inducted as a Fellow of the Academy of International Business.

David’s research focuses on the areas of strategy, global marketing, innovation, and international business. He has published over 125 articles, in outlets including the Journal of International Business Studies, Journal of Marketing Research, Journal of Marketing, Strategic Management Journal, Journal of Operations Management, etc. He is ranked among the most productive and impactful scholars in the international marketing discipline. He is the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). In 2019 he was awarded a Silver Medal by the Academy of International Business for his contributions to the Journal of International Business Studies.

David is serving as Editor for Global Marketing at the Journal of International Business Studies (2023-2025). He also serves as an Associate Editor for the Journal of Marketing. Prior to these editorial roles, he served two terms as the Editor-in-Chief of the AMA’s Journal of International Marketing (2008-2010, 2011-2013).

Visit https://www.aib.world/frontline-ib/david-griffith/ for the original video interview.